Anna María Pétursdóttir

Anna María Pétursdóttir

CEO & Founder

Anna María Pétursdóttir is an entrepreneur with a wide background in leading projects both in Iceland, Sweden and Norway. Anna María is the founder and CEO of Cool Wool.

She has experience in different areas, such as business innovation and cross border trade, having worked as a consultant for Nordic Innovation. She has been involved in research projects, related to sustainability in the fish industry. She has management experience and familiarity with private and official industry

Previously Anna María served as a Director for Coca Cola in Iceland, Manager at Central Bank of Iceland and Manager at University of Iceland. She has published many articles in Newspapers on Innovation and Management.

Arnar Bjarnason Phd.

Arnar Bjarnason Phd.

CFO

Arnar Bjarnason is the chief financial officer at Cool Wool (CFO) at Cool Wool and will manage financial tasks based on his 25 years experience in investment, corporate finance and also extensive experience in banking operations.

Arnar graduated with a doctorate (Ph.D.)1994. Arnar’s doctoral thesis dealt with the export behavior and internationalization of Icelandic fisheries companies. He has for 25 years worked as an investor, as a manager at Icelands largest banks

Arnar has served on the boards of numerous companies, such as: Landsvirkjun, ALCAN in Iceland, ICEMART, Ingvar Helgason hf., Netbankinn hf., Frjalsa Investment Bank hf., BYR Savings Bank and Bær hf. who owns and operates Hotel Klaustur.

Arnar has published several articles in recognized academic journals and in papers

Sveinn Margeirsson Phd.

Sveinn Margeirsson Phd.

CDO

Sveinn Margeirsson is the chief technical officer (CDO) at Cool Wool As a former CEO of Matís for 8 years (leading projects for seafood companies) and given his wide educational background in prestigious universities such as Harvard, he will co-lead developments and consult.
He holds an P.hD. in Industrial Engineering from DTU Danish Technical University. GMP from Harvard Business

Sveinn is a leading scientist with a seat on many boards such as the Science and Technology Council, the SCAR European Commission. He is a board member that is working on vision and analyzing European bioeconomy and the utilization of catch in Iceland. Sveinn is a member and in steering committee on ethical matters in scientific work in Iceland.

Sveinn has led many projects and worked on many boards on science and technology and written many articles and published in recognized academic journals.

Helgi Edwald Jónsson

Helgi Edwald Jónsson

Production manager

Helgi Edwald Jónsson is responsible for factory management and production of Cool Wool insulation packagings. He has 15 years of experience as a factory manager at the largest company in the field of packaging production in Iceland. Helgi will work closely with the chief technical officer of Cool Wool. He will handle the day - to - day operations of the factory. He also plays the role of quality manager and is responsible for implementing the factory’s quality policy. Helgi is also responsible for raw material control and that the research and testing that must be done on the products is carried out and recorded.