Today we face great environmental pollution challenges. Of the most devastating elements of this pollution is that plastics takes thousands of years to decay. Consequently the toxins from plastics have entered the food chain, threatening human health. Replacing natural resources for plastic is important because environmental pollution due to plastic use is a pressing problem today. Cool Wool believes that sustainable economic growth is an important factor for the prosperity of the world’s population. There is a need to build future for next generations and rethink how we can do better and use natural resources instead of plastic. Private companies play an important role in transforming choice of those who rely on thermal packaging by challenging the traditional technology that relies on Styrofoam. Cool Wool wants to lead the way towards a more sustainable future by their new product ,,a sustainable thermal packaging”.