Cool Wool ehf was established in 2017 by Anna María Pétursdóttir to created sustainable, cost-efficient packaging solutions for the fish industry. Its initial focus lies on the development of eco-friendly thermal boxes with a low carbon footprint.
To create our first sustainable packaging and understand market needs, Cool Wool has worked closely with the largest salmon plants in Iceland to understand their packaging needs in the export of fresh fish. We have also partnered with Icelandic Textile Industry, which buys the wool directly from the farmers in Iceland and processes it to yarn, and also with transporters i.e. Eimskip and Iceland Cargo, to assess their cooling packaging needs during transport, as ambient temperature along the journey can have a direct impact on temperature stability within the box.
Cool Wool box will be produced following a zero-waste circular economy production model, as the cardboard is recyclable, and the wool layers are reusable and sourced from either discarded wool form the farm sector or regenerated wool from the textile industry.