Cool Wool cooling units for frozen goods

We turn waste into value to enhance the value of your product and

by protecting the environment

We develop solutions Innovation Cooling packaging Sustainable future

We need a sustainable future

BLUE Better Logisic – Urgent for the Environment

Cool Wool has received funding from the European Union´s Horizon 2020 research and innovation programme under grant agreement No.: 875944 . With this grant Cool Wool is conducting a feasibility study of the project BLUE to ensure successful completion of our product. BLUE change the game in the way fresh fish is exported to help fish exporters offer sustainable cooling packaging of their products that are waterproof, strong with high insulation affect

HISTORY – Cool Wool ehf. (CW) was established with the aim to market a new eco-friendly cooling box for the fish industry, especially for the transporting of fresh fish to its market place. It was founded by Anna María Petursdóttir in 2017, who has extensive know-how in the textile industry. Aware of the fact that second class wool is discarded by farmers and in the textile industry, she saw an opportunity to provide value to this rejected material and created the new box concept.

VISION – To reduce ocean’s pollution by replacing single-use plastic packaging with recycled and recyclable natural resources. We enhance the value of fresh fish and protect the environment through circular packaging solutions.

MISSION – To create sustainable, cost-efficient and eco-friendly packaging solutions for the fish industry.

ACHIEVEMENTS – We have tested our prototype and verified that fish keeps fresh for 72 hours, same performance as that of EPS boxes. Now, our goal is to provide customers with extended advantages in terms of sustainability and traceability.

To create our first sustainable packaging and understand market needs, Cool Wool has worked closely with the largest salmon plants in Iceland to understand their packaging needs in the export of fresh fish. We have also partnered with Icelandic Textile Industry, which buys the wool directly from the farmers in Iceland and processes it to yarn, and also with transporters i.e. Eimskip and Iceland Cargo, to assess their cooling packaging needs during transport, as ambient temperature along the journey can have a direct impact on temperature stability within the box.

Cool Wool box will be produced following a zero-waste circular economy production model, as the cardboard is recyclable, and the wool layers are reusable and sourced from either discarded wool form the farm sector or regenerated wool from the textile industry.

This project has received a grant from Technology Research Institute of Iceland and European Commisson H2020 for continuing research and development.

Today we face great environmental pollution challenges. Of the most devastating elements of this pollution is that plastics takes thousands of years to decay. Consequently the toxins from plastics have entered the food chain, threatening human health. Replacing natural resources for plastic is important because environmental pollution due to plastic use is a pressing problem today. Cool Wool believes that sustainable economic growth is an important factor for the prosperity of the world’s population. There is a need to build future for next generations and rethink how we can do better and use natural resources instead of plastic. Private companies play an important role in transforming choice of those who rely on thermal packaging by challenging the traditional technology that relies on Styrofoam. Cool Wool wants to lead the way towards a more sustainable future by their new product ,,a sustainable thermal packaging”.

Around 350 millions tones of plastic material are produced each year. The United Environment Programme (UNEP) is urging everyone to eliminate the use of microplastics and stop excessive, wasteful use of singel-use palstic. But despite our best efforts, globally only 18 precent of plastic is recycled. Different types of plastic require different recycling processing and some plastic material is very hard to recyle. Styrofoam is hard to recycle as it picks up a lot of dirt and other contaminants during the handling process, and often just ends up as landfill. Continued growth of product that rely on cold chain packaging is forth seen. That is why there is a need to educate the market on sustainable thermal packaging.