SWITCHING TO GREEN PACKAGING: WHAT IS IN IT FOR YOUR BUSINESS?
Environmental degradation has caused the extinction of over 1 million living species in the world. Plastic material in packaging is widely used by businesses. Packaging majorly contribute to environmental degradation, for that reason companies and users are searching for greener options. Switching to sustainable packaging would not only mean a higher initial investment and change in culture, it would bear fruit in the long run. Sustainability is a mega trend today and purchasing decisions will increasingly be made on the basis of a value oriented understanding by the new generation that value lifestyle of health and sustainability. Eco-friendly business demonstrate awareness of the nature that can help customers choose between business like Cool Wool that only use sustainable material and competitors that use plastic based material.